Chamberlin Public Relations

what we do

Media, Influence, and AI Visibility - all working together.

The New Playbook

media relations

The original trust signal and one that matters even more in the age of AI. Editorial coverage reaches travelers while giving AI engines credible third-party signals about who you are, what you offer, and why you matter.

Key Features of Media Relations

Year-round PR strategy

aligned with seasons, business priorities and sales goals

Targeted media outreach

to the travel, lifestyle, luxury, wedding and wellness outlets that matter

Press trips and media hosting

from invitation through post-stay follow-up

Story development and press materials

including releases, fact sheets, bios and digital press kits

Awards and thought leadership

that build authority for the property, destination and its leadership

Media training

to ensure spokespeople are ready for the moments that matter

Influencer Partnerships

influencer partnerships

Creator content is now a primary discovery channel and a secondary AI training signal. The trick is picking people whose audiences convert instead of people whose follower counts impress.

Key Features of Influencer

Identification

Identification and vetting against your actual guest profile

Contracts

Contracts, usage rights, and deliverables management

Creative briefs

Creative briefs that produce on-brand content without flattening the creator’s voice

Hosted

Hosted stays and event participation

Ambassador programs

Ambassador programs for the creators who genuinely perform

AI Visibility Assessment

AI Visibility Assessment

The AI Visibility Assessment shows you exactly where you stand, who else is on the list, and what to do.

Key Features of AI Visibility

AI search performance

the top queries your customers ask

Competitive positioning analysis

your biggest opportunities to differentiate

Brand perception audit

how AI sees you

Trust signal audit

third-party coverage and reviews

Prioritized opportunity plan

outlining key strategies

Website Optimization for AI

website optimization for AI

Your website won’t win you the recommendation on its own — but a site AI can’t parse will lose it for you.

Key Features of Website Optimization

Technical audit

Technical audit for AI crawlability and citation-readiness

Structured

Structured data and schema for property, rooms, amenities, location, and events

Content architecture

Content architecture that answers the questions travelers actually type

Footprint

Alignment between your on-site claims and your off-site footprint, so nothing contradicts

Ongoing SEO

Ongoing SEO for the traditional search traffic that hasn’t gone anywhere

Not sure where you stand?

The hospitality brand assessment shows you exactly how you’re currently showing up — in AI, in the press, and against your competitive set.

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Free Consultation