Travelers are asking AI where to stay

Travelers are asking AI where to stay

Chamberlin PR makes your hotel the answer.

Travelers are asking AI where to stay

Travelers are asking AI where to stay

Chamberlin PR makes your hotel the answer.

Travelers are asking AI where to stay

Travelers are asking AI where to stay

Chamberlin PR makes your hotel the answer.

0
%

of U.S. travelers now use AI in their trip planning

0
%

of what AI knows about your brand comes from third-party sources. That’s why PR matters.

Neil Patel
0
+ years

placing hospitality brands in The New York Times, Condé Nast Traveler, Travel + Leisure, Forbes, and Good Morning America.

Since 2004
The New Playbook

The travel industry’s biggest shift in decades

What used to start with a search box, now starts with a conversation with AI.

Where to go, where to stay and what to do are now delivered as easily bookable recommendations and complete itineraries.

If you’re not on that list, you’re invisible.

What many properties don’t realize is that third-party sources like editorial coverage, travel roundups, and awards have outsized influence on what the models recommend.

PR → Third-Party Coverage → Real Credibility → AI Visibility

Be the hotel or destination AI recommends.
“Chamberlin PR understood that being a great destination isn’t enough you have to be visible and recognized. Their strategic media placements put Half Moon Bay in front of the right audiences and trusted travel sources, building the credibility and recognition that helps travelers and AI discover us.”
Dana DahlPresident, Half Moon Bay BID Board
Services

what we do

Three services, built to work together. Let’s talk about how a hospitality PR agency built for the AI era can help you grow.

Media Relations

Media Relations

20+ years of relationships with top-tier travel media

Influencer Partnerships

Influencer Partnerships

Structure your content so AI engines can read it, quote it and cite it

AI Visibility Assessment

AI Visibility Assessment

Find out where you stand

Website Optimization for AI

Website Optimization for AI

Structure your site so AI engines can read it, quote it, and cite it.

Why hire Chamberlin PR

Why Chamberlin PR?

Because the way travelers discover hotels and destinations is changing and your marketing needs to change with it.

AI is now part of the travel-planning process and Chamberlin PR brings all the pieces together:

  • Media relations
  • Influencer partnerships
  • Brand assessment and positioning
  • Website and content optimization for AI visibility
  • Strategic storytelling that builds authority across the web

For more than 20 years, we’ve built the relationships and expertise to make travel brands visible, credible, and discoverable.

Now, we bring it all together for the AI era – helping your hotel or destination show up where travelers are looking and where AI is looking for answers.

Get your brand discovered, recommended and chosen.
Process

how we work

We start with our custom built hospitality brand assessment.

01

assess

We audit how your brand currently appears across AI engines, earned media, and social and how you stack up against the properties competing for the same guest.

02

identify

From the findings, we map your top opportunities: the segments you can realistically own, and the specific coverage and partnerships that get you there.

03

execute

We develop and implement a focused strategy designed to drive bookings and revenue.

The differentiator

you hire kelly. you work with kelly.

Most agencies sell you the founder and staff you with a coordinator two years out of school. That’s not what happens here.

Chamberlin PR takes on a selective number of clients so that every pitch, every media relationship, and every strategy call runs through Kelly Chamberlin 20+ years dedicated to hospitality PR, well established media relationships, and no junior account managers, ever.

Fewer clients. Senior attention. Full transparency on what’s working and what isn’t.

More about Kelly →
media
our clients have been featured in
Testimonials

what they're saying about us

"We've worked with Chamberlin PR for five plus years. Their well curated PR efforts have delivered expert outcomes, resulting in top notch press coverage by bringing the finest writers, bloggers, and magazine editors to our hotel. Kelly Chamberlin is a leader in the hotel industry."
Steven Rizzo General Manager, Hotel G San Francisco
"I've had the pleasure of working with Chamberlin PR for more than a decade. Chamberlin PR is a trusted and valued partner of The Westin St. Francis and we are delighted to have them on our team. "
Elaine Clancy Director of Sales & Marketing, The Westin St. Francis
"It's not often you get to work with people who effortlessly make an entire project look better, year after year."
Kristen Phillips Owner, Waterford Hotels
"WOW and I mean WOW. Personality Hotels really takes the show and the back page of the NY Times Sunday Business section. Thank you for making this connection. "
Yvonne Lembi-Detert Owner, Personality Hotels
"Our success is largely due to you and all your efforts, and I will be forever grateful. You are one of the brightest PR and social talents out there. "
Terry Haney General Manager, Presidio Lodging
"Thanks for a great writer list and turnout a truly successful event. Everyone was totally pleased and I look forward to working with you again soon."
Doug MacKenzie Communications Director, Visit Phoenix
Clients

who we've worked with

We’d love for you to be next.

FAQ

frequently asked questions

1. How is Chamberlin PR different from other hospitality PR agencies?

Most agencies sell you the founder and then staff your account with junior coordinators. At Chamberlin PR, every pitch, media relationship, and strategy call runs through Kelly Chamberlin – 20+ years of hospitality PR experience, no junior account managers, ever.

2. Why does AI matter for hotels and destinations?

Travelers now ask AI where to go, not just search engines. AI pulls from editorial coverage, reviews, influencer content, and third-party mentions. If your brand isn’t visible in those sources, AI won’t recommend you and travelers won’t find you.

3. What services do you offer?

We focus on four areas that work together:

  • Media Relations
  • Influencer Partnerships
  • AI Visibility Assessment
  • AI Search Optimization

Each service is designed to make your brand discoverable, credible, and recommended.

4. What is the hospitality brand assessment?

It’s our starting point. We audit how your brand appears across AI engines, earned media, and social platforms, then benchmark you against competitors. From there, we identify opportunities and build a focused campaign to elevate your visibility.

5. Who have you worked with?

From global brands like The Ritz-Carlton, Marriott,  and Hilton to luxury resorts, boutique hotels, and independent properties, we work with hotels and destinations around the world.

6. What can I expect from a consultation?

A complimentary 30-minute conversation no pitch deck, no obligation. You’ll share your goals, and Kelly will give you an honest assessment of whether Chamberlin PR can help. If it’s the right fit, we’ll outline next steps together.

7. Do you work with hotels and destinations outside of the U.S.?

Absolutely. We help international hotels and destinations build visibility in the U.S. and reach the travelers who matter most.

Let's talk.

A complimentary consultation 30 minutes, no pitch deck. Tell me what you’re working on and I’ll tell you honestly whether I can help.

book 30 minute call (free)
Free Consultation